Kevin Riley Inc

Archive for April, 2007

In any business, your most valuable asset is your customer list. Online, this translates to your mailing list.

There’s good reason for the popular saying, “The money’s in the list!” But, is it always true?

It depends upon how you grow your mailing list.

What’s The Danger Of Giveaways?

Unfortunately, if you build a huge list by giving away free reports, free software, free videos, you’ll end up with a huge list of freebie-seekers. There is no money in this list, because most of the members will never buy a single item. These people become used to getting information for free, and they will balk at the idea of actually paying for it.

How Do You Build A Responsive List?

The good news is, if you build a list of buyers — people who have actually pulled out their credit card and spent money with you — you’ll have a high-quality mailing list of paying customers. They’ve bought off you once, and they’ll most likely buy from you again. Some of them will buy from you over and over. You’ll have a highly responsive list — one that puts money in your bank account.

How Do You Get These Great Customers?

Obviously, when people meet you for the very first time, they are going to be quite hesitant to send you $47 for an e-book — let alone $197 for your home study course. They don’t know you, don’t know your products, and don’t know if they’ll get their money’s worth. In this case, the price becomes a huge barrier to a sale.

So, offer a product that is easy to buy — a product without a price barrier. Something that gives a sample of your work, without giving it away for free. Sell them a $7 report.

See, the fact is, $7 is ideal. Not too high — not too low. Since it’s only the price of 2 Big Macs, most people won’t be deterred by the cost. And, since it’s not free, it does call for a small amount of commitment on the part of the buyer.

Are $7 Reports Easy To Create?

Since a $7 report only needs to target one problem or technique, it is much easier to write. Simply find a problem in your niche market, and write 10-30 pages that spell out a solution. Think of your report as one chapter in an e-book.

Most reports can be written in an afternoon.

Can You Build An Empire With $7 Reports?

OK, now listen closely. The best way to build an empire is to start low and build up to high. Starting with your $7 reports, you will build a responsive list of customers who are ready to buy your future products. Once they have a taste of your expertise, style of writing, customer service, they’ll be much more willing to spend money on your higher-priced products.

You’ll be able to build a back-end of e-books, videos, audio interviews, home study courses — and build your own money-making infopreneur empire.

For a great step-by-step plan that leads you through building your infopreneur business empire, get your hands on “Recipe For Success With $7 Secrets”:

http://recipefor7dollarsuccess.com

“It’s here! It’s here!”

The 5th Recipe is ready for you to cook up online profits. I’m calling this one the LOTR. Why?

Check it out:

http://recipefor7dollarsuccess.com

Here’s what the first person to look at this Recipe had to say about it:

Kevin,

Thank you for creating “Recipe For Success With $7 Secrets”. The first thing I want to mention is that I think the title is a little misleading – you call it a “recipe”, but it’s more like an entire cookbook!

The methods you teach in this course allow anyone to plan, create, launch and profit from one new info-product after another – in a way that systematically leads them from a single idea into a full-blown multiple income stream empire of profitable info-products. It’s so good in fact, that I’m already using your material to help manage and launch my upcoming project.

As always, your instructions are detailed, yet easy to read and implement. I’m also finding the huge collection of worksheets you provide to be especially helpful for idea brainstorming, product creation and project management. These worksheets are awesome and will keep anyone who prints them out and uses them focused and on-track.

The best part is, whenever I want to add a new income stream to my business, I’ll just refer to the worksheets I’ve completed, follow your instructions and pop another profitable product out – your systems makeit “cookie cutter” simple to do.

You’re going to turn a lot of people into profitable online entrepreneurs with this one Kevin!

Sincerely,

James Allen, Boso Peninsula, Japan

I was quite pleased to get this feedback, as I was sure that this Recipe would be a significant key to success for many a new marketer. But, if even seasoned marketers like James find this Recipe (or Cookbook) a useful tool — then I have more than met my expectations for this project.

http://recipefor7dollarsuccess.com

I had planned to release the 5th — and ultimate, all-encompassing, business-building — Recipe on Thursday evening (EST). However …

First off: I am adding some more valuable material to make this the best Recipe yet. And, I want to make sure everything is perfect.

Second: My brother-in-law (poor chump still works for the man — a bank) is being transferred to Tokyo. He and his wife need some moral support while the movers are bashing their belongings about.

So … I decided it best to delay the launch until Monday night (EST). Now, I know, for those who are doing the 9-5 thing, Monday is often known as “Blue Monday”. Well, this week I want to change that!

When Monday starts drawing to a close (EST), there’ll be something to look forward to:

SPECIAL NOTICE: For Product Creation Labs Newsletter Readers

I’ve got something special for you in this week’s newsletter. I believe that for the right person, this has a lot of potential. But, it is limited — so be sure to check this week’s issue as soon as it hits your inbox.

Non-PCL Readers

Sorry … just for loyal member — but, you can join below ….

On Wednsday night, Rieko and I celebrated our 3rd wedding anniversary. Every year, we return to the Westin Hotel — where we held our wedding ceremony — and have a nice dinner. This time we chose their Chinese dining room, where we enjoyed such delicacies as bird’s nest soup, sauteed lilies, abalone.

Now, the 4th recipe is also here. This one helps you cook up … Well, I’ll let the video show you:

And, of course, you can always read about it here:

The 4th Recipe

After telling everyone that Rieko and I would go to Osaka Castle Park and bring back some photos of the beautiful cherry blossoms … it rained. It turned quite grey and dismal — not the best weather for taking photos of these delicate beauties.

However, a loyal Product Creation Labs reader sent me some great photos to use. Tatsuo Kiso has been out practicing with his new camera and it looks like he’s getting the hang of it.

BTW, the next Recipe is in the test kitchen right now … and will be coming out later this week

This Wednesday, Rieko and I are celebrating our Anniversary, so the next Recipe will be released on Thursday night (9:00 pm Eastern).

I released the third in my “Recipes” series on the Warrior Forum yesterday. The first day was the usual mad flurry, and it has been a great 24 hours. Here’s a quick introductory video that will give you an idea what this “Recipe” cooks up:

Feedback has been pouring in, including this by Dr Mani Sivasubramanian:

Looks like he intends to strongarm me in Singapore … and put an end to my under-pricing days. So … best grab a hold of these “Recipes” while you can. The latest one can be picked up for a mere $7, at:

http://recipefortraffic.com

And, if you mssed out on the earlier “Recipes”, you can still add them to your IM cookbook shelf:

http://recipeforproductcreation.com

http://recipeforsalesletters.com

May your weeks to come shine with success,

Kevin

PS: If you haven’t yet grabbed a subscription to Product Creation Labs Newsletter, I have to ask “Why not?” It’s free, packed with great tips and case studies, and this is what others say:

“I have recently signed up for the Product Creation Labs email and have been seriously impressed with the quality in each one received.

With so many newsletters/emails coming each day, it is a great relief to see the Product Creation Labs coming into my inbox. I know there are going to be some nuggets of vital information that will take my online business to another level. Each newsletter needs to be read carefully and then the lessons given put into action to see positive results in your own business.”

This from Beverley Clement (herself a writer)